Senior Vice President & Chief Marketing, Corporate Relations Officer (CMO)
Shannon Goff Flanagan is senior vice president & chief marketing/corporate relations officer (CMO). She has been with BHS since 2006. At BHS, Ms. Flanagan manages the day-to-day activities of the corporate relations and marketing divisions, directs BHS’ community and public relations presence and oversees BHS’ ancillary services including BHS A.S.S.I.S.T., Wellness First and Behavioral Comp Management.
Among Ms. Flanagan’s accomplishments are maintaining a 85+% client retention rate among BHS’ book-of-business and direct oversight of the sales, implementation and account management of BHS’ national membership as well as the State of Alabama employee assistance program provided to 65,000 state employees and their families.
Ms. Flanagan’s previous career experience includes account and project management in advertising and public relations. In addition, she worked in corporate communications with HealthSouth/Encompass Health.
Ms. Flanagan earned a bachelor of science degree in communications with a minor in business from Florida State University, where she was a member of the varsity swimming and diving team.